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He’s been training in secret for years and has mysteriously surfaced as Canada’s most prolific multi-event competitor ever! Who is this mystery individual? See if
August 21, 2015
He’s been training in secret for years and has mysteriously surfaced as Canada’s most prolific multi-event competitor ever! Who is this mystery individual? See if
Mascots matter. Here are some mascots that have changed the way we think about airlines. Maharaja’ of Air India airlines, is a creation by JWT
So you want to be a mascot and learn the ropes? Why not? It’s a great gig. What other job do you get to hug
Before “branding” came into play as the latest marketing goal, some of the most iconic brands in the world used mascots to make their name
Mascots have made an appearance in almost every niche, from insurance to cereals, and have resonated with people around the globe in a positive way
If you’re a sports fan, chances are you’ve watched your share of ESPN. You’ve also probably laughed out loud when you caught one of the
While it might be too early to declare a full blown, out-and-out mascot revival, brand characters are certainly regaining attention in a big way. Charlie
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