Why your company needs a mascot

While it might be too early to declare a full blown, out-and-out mascot revival, brand characters are certainly regaining attention in a big way. Charlie the Tuna, Speedy from Alka-Seltzer, Spam’s Sir Can-A-Lot, and Kraft’s part-milk, part-granola puppet named Mel are all making appearances.  If you’re on the fence whether or not your company needs […]