Building Your Brand Mascot: IMC’s Mascot Design Checklist

Are you back to the drawing board again with another mascot design idea for your brand? Mascots are harder working than they come across – not only are they part of your team and the ambassador bringing your brand story to life, but mascots also work to significantly increase emotional connections, engagement and sales potential, as seen with some of IMC’s classic mascots Hunter from the Edmonton Oilers, or Sluggerrr from the Kansas City Royals.