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Mascot Costume Design Shelly Sealion

Building Your Brand Mascot: IMC’s Mascot Design Checklist

Are you back to the drawing board again with another mascot design idea for your brand? Mascots are harder working than they come across – not only are they part of your team and the ambassador bringing your brand story to life, but mascots also work to significantly increase emotional connections, engagement and sales potential, as seen with some of IMC’s classic mascots Hunter from the Edmonton Oilers, or Sluggerrr from the Kansas City Royals.

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Hunter NHL Mascot during the 2024 Stanley Cup

Hunter and the 2024 Stanley Cup Playoffs: An NHL Mascot’s Journey

Drums banging, chants roaring, and electric crowds marked the 2024 Stanley Cup playoffs. As the Edmonton Oilers hit the ice against the Florida Panthers, Hunter the Lynx, the Edmonton Oilers’ beloved NHL mascot created by IMC, was a central figure in rallying spirits in Rogers Place and across the city. But what did NHL mascots like Hunter do to make the Stanley Cup Final so memorable?

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