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Before “branding” came into play as the latest marketing goal, some of the most iconic brands in the world used mascots to make their name

Mascots have made an appearance in almost every niche, from insurance to cereals, and have resonated with people around the globe in a positive way

If you’re a sports fan, chances are you’ve watched your share of ESPN. You’ve also probably laughed out loud when you caught one of the

While it might be too early to declare a full blown, out-and-out mascot revival, brand characters are certainly regaining attention in a big way. Charlie